THE RAD HOURANI »TRANSCLASSIC« EXHIBITION AT JOYCE GALLERY (PALAIS ROYAL) PARIS / JUNE 24TH–JULY 22ND
Gallery Joyce (Palais Royal, Paris) is pleased to announce TRANSCLASSIC, the first solo exhibition of work by artist and designer, Rad Hourani. TRANSCLASSIC presentation and exhibition features film, audio and photographic installations in which Rad Hourani is introducing his unisex transformable classic collection. Individuality is expressed with the help of a single jacket presented in 10 different ways mixed with classic items. The fact that Rad Hourani is using female models for his exhibition during Men’s Fashion Week represents the genderless/unisex aspect of his vision. Hourani brings together these mediums to personify transformable – classic beauty.
The artist has selected models who epitomize his ideas of personality, style, and transcending beauty that does not reference a generation past, nor threaten expiration on a future date. The exhibition features some of fashion’s most inspiring faces in a light all his own, ranging from supermodel Helena Christensen and newly announced »It Girl« Elisa Sednaoui, to the classic Charlotte Di Calypso and new face Alicia K.
Rad Hourani’s approach is to give a black and white look at his world, his interests and his visions of a new world. This world is one with no gender, no rules, no seasons, epitomizing the very modern value of freedom, passion and elegance. His matter-of-fact aesthetic suggest an interest in the methods used to render things modern for both today and tomorrow.
TRANSCLASSIC. BY RAD HOURANI
Galerie Joyce / Palais Royal
168 Galerie De Valois / 75001 Paris
June 24th–July 22nd 2010
RAD HOURANI Website
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